OUR HERITAGE
Photo of Hélène Lazareff

1945 is the year when Hélène Lazareff founded ELLE magazine in Paris. This French journalist, who’d returned to Paris after several years in New York working for fashion magazines like Harper’s Bazaar, launched the first edition of ELLE with a subversive and elegantly simple vision: to "open women’s appetites."

At that time Paris had been ravaged by the war. And France had been duty and class bound for centuries. That’s why the mission of Hélène Lazareff was so unique, bold and revolutionary: a woman creating a magazine that would be run by women, with the objective to help all women figure out what they wanted instead of dictating what to do! With such a perspective and philosophy, its influence was huge.

ELLE democratized fashion. A simple example: Lazareff suggested wearing pants during the winter. It became a post war fashion trend, freeing working women everywhere from the physically and psychologically limiting uniform of stockings and skirts.

Over the years, the magazine opened its editorial line to subjects as diverse as women’s rights (one of the main battles of Hélène Lazareff), vacation planning, and advice on romance or cooking. The strength of ELLE was to be as attractive to factory girls as to manufacturers’ wives. Nowadays, ELLE is such a part of the French way of living that nearly every woman in the country is said to have read it.

OUR BRAND ETHOS

The ELLE Jewelry customer is someone who is aware of herself and what she represents. She is a leader and self-purchaser who uses fashion and beauty to express herself in every aspect of her life. She values personal freedom, self-expression, and the pursuit of individuality. She values the minimalism of our ideas for their thoughtful simplicity.

Our philosophy is to bridge the gap between the contemporary and the classic, to merge the modern with timeless. ELLE Jewelry is more than just accessories. We believe that ultimately jewelry should be a personal expression , a way of celebrating a woman’s unique and beautiful individuality. Our Brand promise is to be fashionably classic while offering affordable luxuries.

OUR UNIQUE STYLE

We believe style has no price tag: Those who have it make the low look high and the high look cool. We believe a well-dressed woman with nothing to say is just a mannequin with DNA. We believe it’s not your personal style if it belongs to your stylist. We believe in fashion and all its glorious paradoxes: smart and superficial; exclusive and inclusive; fun and serious; art and commerce.

We believe clothing without accessories is like a party with no cake. We believe in beauty, as both a science and an art. We believe age-appropriate fashion isn’t appropriate at any age. We believe cool is elusive and yet never to be chased. We believe getting dressed should be an adventure, not a chore. We believe in the old guard, the new guard, and the avant-garde.

OUR JEWELRY COLLECTION

Using fashion as benchmark for creative inspiration, ELLE Jewelry designs reflect the most up-to-date and ready-to-wear trends. Like the pages of ELLE magazine, ELLE Jewelry evolves from season to season, as colors and fashion trends change. The ELLE Jewelry collection offers a distinguished look and edge that is chic, modern, and bold. Ultimately, we believe accessories should be a personal expression, away of celebrating a woman’s love of style!

925, THE PRECIOUS NUMBER

Sleek, expressive and definitely chic, the ELLE Jewelry Collection is lovingly crafted from only 925 Sterling Silver. Each piece understands modern elegance and delivers luxury without being pretentious. The collection reigns in sensuality, simplicity and subtlety.

Each ELLE Jewelry Collection piece is finished with a layer of palladium and a layer of rhodium. This double combination promotes shine and durability, with hypoallergenic materials that resist tarnishing.

» PALLADIUM is a soft silver-white metal that resembles platinum.

» RHODIUM is a precious white metal, is used to give the jewelry a white colour

RUBY TRADEMARK

ELLE Jewelry features a signature created ruby trademark, which poignantly symbolizes a woman’s inner strength and beauty. The ruby is set in a square motif and its location changes with every piece, adding a personal touch with a beautiful and unique meaning for the woman who wears it.

THE COLLECTION STONES

The ELLE Jewelry Collection associates Sterling Silver with many different types of stones designed for the resolutely modern women with effortless style. This is jewelry that can be worn on a daily basis with many colors, materials, and for all occasions, whatever the mood and style.

SEMI-PRECIOUS GEMSTONES

Topaz, Amethyst, Peridot, Citrine

PEARLS

White, Grey, Pink, Champagne

CUBIC ZIRCONIUM

Micro Pavé

OPAQUE GEMSTONES

Agate, Turquoise, Quartz, Tiger Eye

MOTHER OF PEARL

The indescent coating on the inside of oyster shells

CRYSTALS

High-quality glass resembling rock crystal